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Marketing and advetising of fine arts in Czech republik
Pilka, Lukáš ; Köppl, Daniel (advisor) ; Sládková, Hana (referee)
The bachelor thesis "Marketing and promotion of the National Gallery in Prague in 2010-2011" discusses communication options of the most famous fine art institution in the Czech Republic. The introduction explains the function of an art museum as a medium and describes particular modes of transmission of information between an artwork, exposition and audience. It briefly portrays the function of the National Gallery today and in the past, as well as the services offered. The main part of the thesis focuses on specific characteristics of marketing of museums and galleries and these are accompanied by particular examples from the practice of the National Gallery and by statistical data. The bachelor thesis defines the product of this institution, ways in which it is offered to the public and especially means of promotion.
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Marketing and advetising of fine arts in Czech republik
Pilka, Lukáš ; Köppl, Daniel (advisor) ; Sládková, Hana (referee)
The bachelor thesis "Marketing and promotion of the National Gallery in Prague in 2010-2011" discusses communication options of the most famous fine art institution in the Czech Republic. The introduction explains the function of an art museum as a medium and describes particular modes of transmission of information between an artwork, exposition and audience. It briefly portrays the function of the National Gallery today and in the past, as well as the services offered. The main part of the thesis focuses on specific characteristics of marketing of museums and galleries and these are accompanied by particular examples from the practice of the National Gallery and by statistical data. The bachelor thesis defines the product of this institution, ways in which it is offered to the public and especially means of promotion.
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Analysis of 2010 mass mobilization in Kyrgyzstan : causes and driving forces
Sherniazova, Asia ; Horák, Slavomír (advisor) ; Riegl, Martin (referee)
Kyrgyzstan is the only country in the region that has experienced two violent changes of regime since proclaiming its independence in 1991. The first regime overthrow was in 2005 and the second, which is the subject of this study, occurred in 2010. The actual purpose of the paper was to study the background of 2010 April events in Kyrgyzstan: economical, socio-political situation, and activities of Bakiyev's clan that probably precipitated the grievance in Kyrgyz society and led to mass mobilization. There have been suggestions that a specific phenomenon in the structure of Kyrgyz society called tribalism served as a push for mass mobilization in Talas. Since Kyrgyzstan with its geographical location plays an important role in Central Asia, the events in the country in 2005 as well as in 2010, are of great importance for neighboring countries, mainly for Kazakhstan and Uzbekistan. In addition, Kyrgyzstan is in the zone of influence of some foreign powers - China, Russia, the US and the members of the European Union (EU). The dynamics and contradictions of domestic political and social environment that caused mass mobilization in April 2010 will be disclosed in this paper. Powered by TCPDF (www.tcpdf.org)
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Negative political campaign on example of the Czech parliamentary election 2010
Pavlů, Ondřej ; Dolanský, Pavel (advisor) ; Shavit, Anna (referee)
The diploma thesis "Negative political campaign on example of the Czech parliamentary election 2010" describes the concept of negative political campaign in both historical and theoretical context and afterwards it presents the concept in the Czech milieu on the example of Czech parliamentary election 2010. On the basis of primary literature is negative campaign defined and after that early examples in the United States of America and in Great Britain are described. Described are also reasons for its using, tactical functions, used techniques, the risks consequent upon its using as well as the academic studies, which are examining it. In the second part the context of development of negative campaign as well as the history of its using in Czech Republic are described and after that is negative campaign presented in details within the concrete case study of Czech parliamentary election 2010.
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Marketing Strategy of the CSSD Party in the Campaign for the Preterm Parliamentary Elections in Year 2009
Michal, Petr ; Dolanský, Pavel (advisor) ; Hejlová, Denisa (referee)
Diploma thesis "Marketing strategy of the ČSSD party in the campaign for the preterm parliamentary elections in year 2009" tries to analyze the campaign of the Czech Socail Democratic Party for the preterm parliamentary elections in year 2009. The thesis begins with a brief introduction into the theory of political communication and political marketing and continues with appointing of the various roles a party can play in the pre-election campaign. The main body of the thesis is dedicated to the description of the electorate and the analysis of the Social Democratic campaign using the description over time method. The thesis ends with a concise analysis of the results of the campaign.
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The elections to the Council of Prague in 2010
Lišková, Markéta ; Vymětal, Petr (advisor) ; Lisa, Aleš (referee)
The bachelor thesis deals with elections and electoral systems in the Czech Republic with an emphasis on local elections to the Council of Prague. The aim is to analyze the elections to this local council and explain the problems with its occurring in connection with the last elections in 2010. If there was not deliberate manipulation division of dividing constituencies in favor of the ODS. The first chapter deals with elections and electoral systems. The second chapter analyzes the elections in the Czech Republic. The third chapter deals with elections to the Council of Prague in 2010. Elections to the Council of Prague are held under the Act on elections to municipal councils, although Prague is also the county and municipality. The Council of Prague can legitimately divide Prague to more constituencies. Intentional manipulation cannot be demonstrated on the basis of election results, as are known in advance. The fact whether a party will be represented, only the voters decide. However, we can speculate about it, depending on the allocation of Prague to the smallest permissible option and the lack of proportional division into electoral districts.
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